Tovo and His Friends

This week WaterAid posted about Tovo, a young boy from Madagascar. He is pictured playing with a stick and toy car with his two friends. WaterAid captioned the post with an explanation of Tovo’s daily trips for water, dirty water that usually makes him sick. They end with a call to action from their followers, asking to help children like Tovo.

This post flows well with the style and content on WaterAid’s Instagram. A majority of their posts are anecdotal, explaining the lives and stories of individuals living in the communities they are helping. The photos are always from those communities as well, creating a specific aesthetic for the page.

Overall the posts connects the followers well to the efforts in Madagascar. It taps into their followers emotions, allowing them to make a personal connection to the individuals their donation will impact. Ending by asking people to get involved is important because it gives followers a next step to stay active with the organization; however their Instagram page does not provide a quick route for people to donate. This might deter some individuals who, in this modern day of social media conveneince, will not take the time to put in the extra effort to figure out how to donate. I recommend that WaterAid posts a link to the donation page in their Instagram bio page and at the end of every post.

Lastly, their caption included the hashtag #Accessdenied. This is common in most of their Instagram posts and is important to raise awareness, connect their efforts and to grow their base of supporters.