March for Water

This post is from WaterAid’s Twitter page. It is promoting a month long event they have in March. People can sign up through the link in the post to participate in their virtual walking event to raise awareness about how much some people must walk everyday just to get water.

They started promoting the event a month in advance offering special gifts to those who signed-up early. This is an effective tactic to create a base of participants and build support for the event in advance. The post received five retweets. Starting early meant more retweets which results in more people seeing the post on their timeline.

I like how the caption for the post is short to grab one’s attention, however at first glance many may not realize it is a virtual walking event. Many may think it is an organized walk which may deter some from signing up. Also some may not understand the concept of a virtual walk. WaterAid would benefit from adding more detail to their post.

Overall this is an effective tweet and event to get the most people involved with the organization as possible. It also adds variety to the content they have on their Twitter page because most is educational or anecdotal.